What is Web 2.0?

A core trait of Web 2.0 is the delivering of technical, primarily software, services using a subscription-based model, often with a "lite" or introductory version at no cost to the user.

Web 2.0 services are designed to scale in a cost-effective way and eliminate the need for packaged software on user's computer.  This has changed how we share, consume, collaborate, evaluate, purchase, pay and market online.  The trends and user behaviors manifest themselves under a variety of acronyms: blogging, tagging, user-generated content, RSS, syndications, the read/write Web, mashup, podcasting, community-based support, social search, and Web services.  Taken together, they are this new Web 2.0.

The greatest impact of Web 2.0 comes from adopting browser-based non-infrastructure dependent applications to achieve value that is equivalent to, if not greater than, pricier integrated business management applications which traditionally had to be purchased and run in house. 

Here are common Web 2.0 terms to know:

A blog (short for web log) is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.

RSS is a family of web feed formats used to publish frequently updated content, such as blogs, news feeds or podcasts.

Web syndication is a form of syndication in which a section of a website is made available to other sites to use.

A mashup is a website or application that combines content from more than one source into an integrated experience.

A podcast is a digital media file, or a series of such files, that is distributed over the Internet using syndication feeds, for playback on portable media players and personal computers.

Source: Wikipedia, The Free Encyclopedia, en.wikipedia.org

Before Web 2.0                      After Web 2.0

Personal Web pages             Blogs

Web portals                        RSS

Software licenses                 Software as a service

Banner impressions                Cost per click

DoubleClick                          Google AdSense

Mass media                          Sliver niche media

Closed content                     User-generated content

Editor picks                          Wisdom of the crowd

Word & Excel PC software       Google Docs

Source: Small Business Technology Magazine, Spring 2007 www.sbstechnologymarketing.org

Comments

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[Cory Duncan]

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