Most bloggers are lucky to pull in $50 a month off of Google contextual ad programs.
With 2 million estimated active blogs online, destinations like www.Gizmodo.com and www.Wonkette.com have emerged as low-cost niche sites that attract the elusive youthful demographic advertisers will chase anywhere. "All of those sites are seeing really strong ad buys," says Ari Dash, VP of professional networks, Six Apart, which supplies Web-based blog services like TypePad. Many of the sites on his platform tend to show up high on Google's search results pages, which in turn drives highly qualified eyeballs to the blogs where they click text and display ads and affiliate program links.
And where there are eyeballs, there are business models. Webrepreneurs are lining up to test new and old content revenue models on the new, new thing, from blog-specific ad networks to multi-title publishing, custom publishing, and even a revival of content "push." It's beginning to look a bit like the Web of 1997.
Source: In Search of the Blog Economy, by Steve Smith, EContent, Jan 1, 2005
2 million blogs??? Seems to me blogs are overhyped. Everyone's using them as gateway pages to their websites and nobody's blogs are being read except, maybe, a select few of the popular ones.
Posted by: Tino Buntic | June 12, 2005 at 09:03 PM