Baby Boomers have a home-ownership rate higher than the national average, and one in four boomers owns more than one house, a recent survey shows.
Results of the survey of 2,000 Americans born between 1946 and 1964, conducted by Harris Interactive, were released last month during the mid-year meetings of the National Association of Realtors.
Nearly eight in 10 boomers own their own homes; the Census Bureau puts the overall home-ownership rate at 69 percent. Almost 90 percent of the boomers surveyed have owned property at some point, the Harris results showed, and almost 96 percent believe owning a home is a good financial investment.
One-quarter of those responding to the survey own one or more other kinds of real estate in addition to a primary residence: 13 percent own land; 8 percent own rental property; 7 percent, a vacation home or seasonally occupied property; 2 percent, commercial real estate; and 3 percent, some other kind of real estate.
Though the Baby Boomer market remains a significant source of buyers for Realtors and builders, David Lereah, the association's chief economist, said marketing to this generation has been and can be a challenge. "As a group, boomers are in their peak earning years and continue to wield great influence in the U.S. economy," Lereah said. "But they are not homogeneous. There are significant variances in needs, behavior, attitudes and resources."
While boomers appear to have "an almost insatiable desire" for real estate, many have not adequately planned for retirement, Lereah said. "What should not be overlooked are the discretionary spending interests of this generation, and their appreciation of housing as a great investment," he said.
A Realtors association analysis shows baby boomers are proportionately more active in the second-home market, owning 57 percent of all vacation/seasonal homes and 58 percent of rental property. For the boomer segment that owns rental investment property, 34 percent own more than one. Of those who own vacation homes or seasonally occupied property, 13 percent said they owned two or more of them.
Forty percent of the 2,000 survey respondents said they intended to make the vacation home or seasonal property a primary residence eventually.
Source: The Belleville News-Democrat, June 16, 2006 www.Belleville.com