Baby Boomers are becoming aware that they are experiencing a different type of retirement than the previous generation....and....it will take some serious financial reading and planning to become an economic survivor during retirement years.
"The Number: a completely different way to think about the rest of your life." (Free Press) is creating a lot of word-of-mouth buzz which may be sending potential Baby Boomer buyers to bookstores but the book's not there yet and won't arrive in stores until January.
But that's not a problem as online booksellers like Amazon.com allow readers to order a book months before publication. The campaign for "The Number" started more than six months ahead of publication....sending bound manuscripts in late spring to a list of influential people. Then Free Press, the publisher, printed 3,500 hardcover preview copies and gave them to retail representatives. In October, Free Press began contacting an estimated 300 bloggers who focus on financial issues.
With the first Baby Boomers about to turn 60 in January, Free Press is printing 125,000 copies of the book advising readers to go beyond the traditional retirement planning question, "how much is enough?" Author Lee Eisenberg says, "But the question is twofold. How much is enough, and what's it for? It's only after you answer the second question that you can build an intelligent financial plan."
Source: The Wall Street Journal, December 1, 2005