"If you can't find what you're looking for from 64,000 stores and 30 million items online, then you're certainly not going to find it at the mall," said Farhad Mohit, co-founder for shopping site, Shopzilla.com. Saving customers time and money by sifting through thousands of retail Web sites is what more than a dozen comparison shopping sites do; like providing 50 retailers selling a 37-inch Sharp Aquos liquid crystal display television, with prices ranging from $1,660 to $5,000.
Baby Boomers account for nearly one-third of the online population, making them the largest age group on the Internet. 48% of Boomers have more than five years online experience, compared with 51% of total online adults. 76% of Baby Boomers have made online purchases of products or services.
Baby Boomers spend more online than average online users despite comparable incomes, according to a study from Jupiter Research. Jupiter surveyed 1,562 U.S. online users ages 40 to 59 years old for the study.
"We also saw a 36 percent increase in consumers this year who said price is the most important factor when I'm figuring out what to buy," Said Patti Freeman Evans, a retail analyst with Jupiter Research. "Price has always been important, but that's a huge increase."
Source: Julie Tamaki, Los Angeles Times, November 28, 2005