Baby Boomers account for nearly one-third of the online population, making them the largest age group on the Internet.
Baby Boomers spend more online than average online users despite comparable incomes, according to a new study from Jupiter Research. Jupiter surveyed 1,562 U.S. online users ages 40 to 59 years old for the study.
48% of Boomers have more than five years online experience, compared with 51% of total online adults. 76% of Baby Boomers have made online purchases of products or services.
37% of online Baby Boomers who bought products or services on the web said they spent more than $250 in the prior three months. That compares with 32% of online users in all age groups, Jupiter said.
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