Baby Boomers have impacted Americans’ eating habits throughout their lives.
They’ve made their mark in the fast food boom of the 60’s, the fern bars of the 70’s, the microwave oven and take-out trends of the 80’s and 90’s and now the health movement. This movement is being seen throughout the food market. People in their 50s, the older boomers, are now worried about fat, salt, cholesterol and sugar more than people in their 40s, the younger boomers.
These concerns may be a reflection of underlying medical conditions facing the aging Baby Boomer. The NPD Group’s latest report -Profile of American Baby Boomers: Health, Diet and Consumption Behaviors and Attitudes - found that boomers in their 50s may be forced to change their eating and diet habits to address health and weight issues. The report found that one-third of all boomers are overweight and about 30 percent are obese. NPD (www.NPD.com) also tracked the diet rates for boomers and found that one in four (25%) boomers are on a diet.