Getting people to change their minds is harder still when you’re working with large groups.
Judith E. Glaser, author of The DNA of Leadership, tells us that culture represents how work gets done: how you make decisions, how you treat customers, how you complete projects on budget, how you reward effort for excellence and innovation, how you develop employees to more productive.
Cultural situation awareness begins with capturing accurate and deliberate business intelligence using the very best diagnostic measurements and precision tools. Today, the Internet allows management to know 'what's happening now' across the enterprise. Since people represent 50-80% of organizational costs and are a flexible resource through learning and innovating, engaging them for enhanced productivity is why effective leadership matters.
Leaders will experience greater success when they follow five key approaches:
1. The Power of Stories
Stories can be a key element in changing minds. In a story, you have a main character, ongoing activities to achieve a goal, a crisis, and a resolution.
Leaders must analyze the current situation, determine what needs to change, create a convincing narrative, and present it to those whose minds they hope to change. Success depends on the narrative’s effectiveness, whether it is convincingly conveyed, and how leaders embody the presentation. The more personal and authentic the story, the more people will identify with common themes.
2. The Power of Variety
One’s level of familiarity with a concept determines how we successfully process and accept it. Delivering the same content in multiple forms is a powerful way to change people’s minds. People must not only hear the message, but also see it—often in the form of images, graphs, and diagrams. Using more than one delivery method gives people an opportunity to form mental representations in their preferred learning mode.