Building better buyer/seller relations is all about managing the sales process: building interest into desire for your product or service offering.
The formula for both personal and corporate success = your human capital (what you know and can do) times your social capital (who you know and who knows you) times your reputation (who trusts you).
You can take away all my money and even my customer list, but if I can keep my smarts, my business relationships and reputation, I'll get it all back and then some. Having knowledge, social capital and trust is the ultimate security blanket in good times and bad.
Building your company's social capital is not about sitting alone in front of your computer trying to come up with a winning marketing formula on your own. No one I know who is successful in creating a marketing presence does it that way.
Successful people may have started out going it alone, but as soon as they possibly could, they began to leverage their own and other people's ideas, experiences and relationships. They put into play a proven sales strategy, methodology and training focused on targeted accounts.
Email me at [email protected] to learn about our proven Sales by Objectives (SBO) methodology for training and coaching your sales people to success.
More sales tips at: www.SalesTip.info