Inspirational leaders capitalize on their unique qualities, using their differences to great advantage. This is probably the most important trait of the four we’ve been discussing.
The most effective leaders deliberately use their differences to maintain a social distance. Even when drawing their followers close to them, they also signal a separateness.
This may be a distinctly different dress style, physical appearance or manner of speaking—or it may be a larger-than-life personality. Typically, such leaders will show imagination, loyalty, expertise or even a unique handshake. Anything can be a difference, it’s important to communicate it.
Many people are hesitant to communicate their uniqueness. It may take years for them to become fully aware of what sets them apart. This is a serious disadvantage in a world where networking is so critical and teams need to be formed overnight.
Inspirational leaders use separateness to motivate others to perform better. They recognize instinctively that followers will push themselves if their leader is just a little aloof. After all, leadership is not a popularity contest.
The danger is that leaders can overdifferentiate themselves in their determination to express their separateness. Losing contact with followers is fatal. Once they create too much distance, leaders lose their ability to sense out situations, identify with people and care about them.