As you know, 'good times' don't last forever....yet, people want to believe they do. Like the turkey, who believes good times are commonplace until the third week of November, most people expect the good times to roll on. And so, they only see what they are looking for.
If you understand that there are business cycles, you look for the unexpected and when it surfaces, you see it long before others do.
The CEO of the General Electric Company (GE) didn't anticipate a dip in profits during the first quarter---probably because he anticipated business continuing as usual. GE stunned Wall Street last month when it reported first-quarter results below expectations, a stumble it blamed partly on the credit crisis.
Now, GE recognizes that the Recreational Vehicle (RV) and Watercraft industries lead the economy during the downside of a business cycle. Traditionally, these recreational industries have led the stock market, housing starts and other early warning indicators because they are the largest discretionary purchases made by the consumer.
That is why the GE consumer-finance unit plans to stop providing loans for the purchase of recreational vehicles (RVs) and most watercraft. "It's a challenging time for RV and Marine financing," said Cristy Williams, a spokeswoman for GE Money. "We just didn't see the returns that we wanted to see." GE has said it would reduce its exposure to some of the more-volatile areas of the financial-services sector. The company is expected to sell as much as $50 billion in consumer and weaker-performing commercial-financing assets this year.