"Coaching, while the latest and hottest trend to invade the workplace, is not really new. It is a new derivative of the best thinking in self-improvement since the turn of the 20th Century. Coaching found its place in history, and most recently in the business world, when it exploded into the corporate environment in the 1990s. Today, workplace coaching includes dozens of specialty fields (just like medicine) for every kind of business concern." Dr. Patrick Williams (www.LifeCoachTraining.com) stated to The Royal Society of Medicine in London, United Kingdom on January 30, 2004.
Dr. Rey Carr (www.Peer.ca) tells us, "Coaching integrates the substance of many fields and the innovative thinking of great pioneers. Since 1995, the field has grown from two coach training schools to 180; from three professional associations to nine; and from zero magazines/journals focusing on coaching in the year 2000 to eleven in 2005."
As people seek better lives for themselves, either personally or professionally, or both, they're more likely to find outside help to get them there: a professional coach. Here are some FAQs with answers for people considering a coaching relationship:
1. Who are these people?
There are an estimated 20,000 coaches around the globe. You can check out some personal and business coaching websites at the Coach to Coach Network website: www.Coach2Coach.info. Although coaching certificates are good things to look for, the most important credential a coach needs is your trust to help you get to that place of self-awareness.
2. What kind of coach is right for me?
Executive coaches, who typically work with executives in large firms and business owners in small companies, are brought in as (mostly) agenda-free surrogate mentors. That's become especially important in this mobile age when it's rare to find a lifelong veteran available to offer support and guidance.
Life coaches, on the other hand, are brought in to help people reorder their life to get to where they want to be. Making hard choices about what's important and paying attention to your intentions requires being listened to by a supportive, brainstorming and independent viewpoint.
3. Who needs a coach?
People seek out coaches for an infinite variety of reasons, but there are two typical coachees: people navigating some significant transition in their life or career and those who have some inkling that their leadership style or personality is holding them back.
FORTUNE magazine reported that one reader said, "I went into the coaching experience kicking and screaming, at the insistence of my then-boss. And what an eye-opener it turned out to be. I won't even go into the grim details of bad management habits I had unthinkingly developed in my 14-year career up to that point--but I will say that since I was 'cured' by 12 weeks of pretty intense coaching, I've been promoted three times."
4. What does coaching cost?
Executive coaching engagements typically cost upward of $10,000 per person over a set period of time and include a few face-to-face meetings followed by email and telephone discussions. To help develop executives internally, rather than look for outsiders, companies are often more happy to foot the bill to fix dysfunctional leaders. For the return on investment (ROI) of executive coaching, click here.
Some enterprising fast-trackers can and do shell out for their own advancement. As the price slides downward, though, the buyer should beware.
5. What should you expect?
Coaching is not a substitute for therapy and it's not business strategy. The clients do the heavy lifting. The coach guides the person being coached by asking the right questions. The client has to figure out what behavior needs to change and how best to change it.
6. Does coaching work?
People seeking coaching are self-selecting, so the answer is yes. However, it is best to maintain a guarded edge during the coach selection process to make a good match between what you want out of the coaching experience and the person who can guide you throughout the coaching process. For why many small business owners resist being coached, click here.
Ms. Vikki Brock, MBA and Master Certified Coach (www.coachingwhoswho.com) says, "We are standing on the shoulders of professions that have gone before us. Coaching is a consolidation and amalgamation of many fields and the integrative thinking of great pioneers. In its short history, we see considerable focus on recognizing the major distinctions between coaching and disciplines such as therapy, mentoring and consulting."
Sources: "Are You Being Coached?" FAST COMPANY, February 2005 and "Who's Who in Coaching: Who Shaped It, Who's Shaping It." 2006 Proceedings of the International Coach Federation Research Symposium