The hurting is not the woe-is-me kind of hurt, that executives tend to dismiss as an affliction of the weak and sentimental, but the actual physical and psychological discomfort....and...brain pictures prove it.
Watching different areas of the brain light up in response to specific thoughts has brought a new understanding to the corporeal mechanics of psychology in general and to our response to change in particular. These advances are bringing a much-needed hard foundation of science to a leadership challenge that has long seemed hopelessly soft and poorly defined: change management.
For this story on The New Science of Change by Christopher Koch in the September 15, 2006 issue of CIO magazine, go to: http://www.cio.com/archive/091506/change.html