Pushy salespeople know that the crying baby gets feed first. Persistence is important but an overextension of this strength can become a weakness when the "pushed" people decide never to buy from you.
Learning how to become a "consultative" salesperson will allow you to demonstrate "empathy" to prospects and can lead to a better understanding of hidden needs plus the development of better customer relationships.
It's especially hard for analytically thinking salespeople, in high tech and other engineering-heavy cultures, to get the "empathy" concept. However, selling smarter, not harder, by using and practicing emotionally intelligent techniques can help them appear (and eventually become) more empathic.
You must first know yourself to know others. Engaging a sales coach to take you through a series of self assessments and exercises can help to understand who you are and how you believe the world works. Most people think they know how the world works but they only perceive how the world works.....and their perception is only their individual reality. Other people have different perceptions and understanding these differences is critical for becoming successful in life and at work.
It's easy to forget that most people don't think exactly like you do when you are deep into a sales interaction. Yet, being able to step behind a person and look at the world through his or her eyes can help you to better understand the problems faced and buying motives of the prospective customer.
Here are some places to start to become a consultative sales person:
1. You can't truly know your customers until you know yourself. Consider visiting the Self Assessment Center at www.SelfAssessmentCenter.com and take some tests to get to know yourself better.
2. Learn to listen. Consultative selling is not about talking. It's about doing your due diligence and listening in meetings with customers to discover what's important.
3. Once you understand your personality, you can begin to observe your customer's personality and learning style. This helps you to not "shoot yourself in the foot" by defaulting to your natural personality tendencies. And gives you the ability to plan your sales interactions, including tailoring presentations and proposals, that best suit the customer's way of thinking.
For more sales tips, visit: www.SalesTip.info
John G Agno: Women, Know Thyself: The most important knowledge is self-knowledge.