Michael Gerber, author of 'The E Myth Revisited,' suggests that your business is nothing more than a reflection of who you are. Most entrepreneurs are a mixture of entrepreneur, manager and technician.
Gerber advocates clarifying what the entrepreneur wants the business to look like in a few years. From that vision (Primary Aim), he makes suggestions as to how to build the business prototype. The processes that are components of the business development process include:
1. Primary Aim - Your primary aim is what you want your life and your business to look like - it is beginning with the end in mind.
2. Strategic objective - a very clear statement of what your business has ultimately to do for you in order to achieve your primary aim. It is not a business plan but rather a product of your Life Plan, as well as your business Strategy and Plan. Your business strategy and plan provide the structure within which your business is intended to operate over time to fulfill your Life Plan.
3. Organizational strategy - organize around responsibilities and accountabilities. Look at each position as though it were a franchise prototype of its own. Consider it a system, which needs to be innovated, quantified and orchestrated. Produce an operations manual.
4. Management strategy - this is a system designed into your prototype to produce a marketing result.
5. People Strategy - the way you communicate your company's 'game'. It starts with your Primary Aim and your Strategic Objective, and continues through your Organizational Strategy and the operations manual.
6. Marketing Strategy - this is defined totally by what your customer wants. This is based on demographics (who) and psychographics (why he buys).
7. Systems Strategy - everything is a system. In a business there are hard systems (colors etc.), Soft Systems (ideas) and Information Systems (inventory control, cash flow etc.).
Get started by knowing you better by taking some online self-assessments at:
www.SelfAssessmentCente
Then discover your Primary Aim and create your Life Plan, by visiting: www.LifeSignature.com