Women on Course (WOC) – America’s fastest growing player development organization – has unveiled a new website (www.womenoncourse.com) that aligns with its leadership role in introducing tens of thousands of women to golf and its amazing lifestyle.
To meet the needs of a surging membership working and socializing in today’s fast-paced environment, WOC designed a vibrant website responsive across desktop, tablet and mobile platforms. News and information is cleanly organized for visitors to quickly navigate to their unique areas of interest, including:
- Events – A comprehensive list of and simple registration for more than 2,100 annual golf and non-golf events like “Clinics & Cocktails” and “Wine Without the 9” in 75 major cities
- Community – Access the WOC directory to meet, interact and plan outings with thousands of interesting and accomplished women from diverse backgrounds
- Memberships – Multiple levels are affordable with extensive benefits, including invitations to member-only events, reduced greens fees and promotional offers
- Store – Exclusive discounts on equipment and apparel, and special pricing on Play Days, WOC Signatures and 3-Day Travel Events
A blog rotates stories about WOC, news and insights from the world of golf, fashion and fitness advice, and game-improvement tips.
“Women today require the ability to plan and adjust their daily schedules on the go,” says Donna Hoffman, Founder and President of WOC. “Our new website makes registering for events, engaging with local women and experiencing the golf lifestyle easier and more rewarding than ever.“
The launch comes during WOC’s “Cheers to 10 Years” celebration commemorating a decade of empowering more than 30,000 women through golf. By attending WOC events, joining its Facebook community and planning golf calendars on Meet Up, women are improving skills, building confidence, and growing social and business circles.
“Women on Course is uniting a demographic that truly loves this game,” says Peter Hill, Chairman and CEO of Billy Casper Golf, owner of WOC. “It’s taking women beyond the scorecard, showing them the value of golf is in new friendships, physical fitness, family time, personal fulfillment and so much more.”
A 200% membership and 400% participation increase since early 2014 is testament to WOC’s popular approach of promoting supportive atmospheres focused on fun versus score and competition. Women account for nearly 20% of all golfers in America and surveys show they comprise close to 40% of all new golfers.
Corporate America is also playing a role in WOC expansion. Fortune 500 companies including Charles Schwab, Wells Fargo, Merrill Lynch, Accenture and Mass Mutual are leveraging WOC's employee development programs and corporate memberships to further the professional growth of female executives, connect with the community and provide event sponsorship opportunities.
About Women on Course
Founded in 2005 and a division of Billy Casper Golf, WOC provides supportive and interactive settings for women to experience the golf lifestyle. Members and guests are encouraged to learn and play golf at their own pace through:
- A “Play Your Own Way” choice allows beginners to add their own rules to relieve stress and keep up with more experienced golfers
- A “Score 5 to Survive” format – tee shot, fairway approach, chip, two putts – promotes using different clubs without slow play
Fashion, fitness, travel and luxury components surrounding the world of golf are incorporated into WOC programming. Members enjoy free gifts; special access to private clubs; discounts on greens fees, apparel, equipment, wine and other products; golf and educational resources; contests; and forums.
WOC hosts golf, lunch, happy hour, wine and spa activities in Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Philadelphia, Scottsdale, San Diego, San Francisco, Washington, DC and other major markets. Upcoming Destination Events include a "3-Day Weekend" at Boca Raton Resort & Club.
About Billy Casper Golf
Founded more than 25 years ago in cooperation with the late golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 150 properties in 29 states. Headquartered in Reston, VA with regional offices across America, Billy Casper Golf specializes in course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Company highlights include BCG Spectrum, BCG Private and BCG Select management solutions; Buffalo Brand Invigoration Group, the in-house golf-sport-lifestyle PR, strategy development, integrated marketing, social media and design firm; BCG Ventures featuring proprietary, innovative programs like the annual "World's Largest Golf Outing," Women on Course and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital network and other programming which drives engagement.
More information: www.billycaspergolf.com, 703.761.1444.
