Using their Values Test, researchers at Queendom attempted to uncover what men and women cherish and appreciate; the principles they wish to uphold as humanity progresses through the 21st century. Queendom researchers assessed six major value types (Social, Aesthetic, Traditional, Theoretical, Realistic, and Political), which were further broken down into 34 subcategories.
The following are the top ten values that men and women consider essential:
Note: Scores range from 0 to 100 - the higher the score, the more important the value.
Top 10 Values for Women
Empathy (Social Value) – score of 80
Family & Friends (Social Value) – score of 79
Altruism (Social Value) – score of 77
Hard work/Diligence (Realistic Value) – score of 76
Acceptance/Belonging (Social Value) – score of 76
Stability (Traditional Value) – score of 75
Community (Social Value) – score of 73
Socializing (Social Value) – score of 73
Ethics/Morals (Traditional Value) – score of 71
Innovation (Theoretical Value) – score of 68
Top 10 Values for Men
Hard work/Diligence (Realistic Value) – score of 70
Empathy (Social Value) – score of 70
Innovation (Theoretical Value) – score of 69
Stability (Traditional Value) – score of 68
Family & Friends (Social Value) – score of 68
Intellectualism (Theoretical Value) – score of 66
Acceptance/Belonging (Social Value) – score of 66
Community (Social Value) – score of 65
Altruism (Social Value) – score of 65
Ethics/Morals (Traditional Value) – score of 64
“What we’re seeing here is a return to values we once treasured: the importance of connecting with other human beings, of hard work, integrity, and expanding our knowledge,” explains Dr. Ilona Jerabek, president of the company. “Men and women may disagree on a lot of things, but we all share similar values. And notice what’s not on the list – power is not in the top ten, and neither is competitiveness or any form of self-interest. Even the desire for financial security is not as important, ranking 15th for men and 17th for women. The news may focus on countries battling for power and wealth, but at the core of most human beings is a desire to return to what’s truly important.”
Although Queendom’s study does show that the importance of power and recognition is stronger in younger age groups, the significance of these values decreases with age - and the desire for knowledge and the importance of scientific exploration increases.
“More egocentric values, like pride, sense of entitlement, and the desire to compete and conquer become less and less important as people get older. It could be age cohort differences. It could also be that once these values have been fulfilled, we choose to move on to more altruistic or wholesome ones. Or perhaps the happy by-product of getting older is that we become wiser, and realize that life is so much more enjoyable when we put more energy into principles and actions that benefit the world rather than ourselves,” concludes Dr. Jerabek.
Because all of the decisions we make are emotional (while we rationalize and justify those decisions analytically), our perceptions of others are based on intangibles that we use to make meaning in our world. These intangibles include our assumptions and beliefs, values, vision of the future and guiding principles.
Get to know yourself better through a visit to the Self Assessment Center at: www.PersonalAssessments.com
