Carolyn Everson, VP for Global Marketing Solutions at Facebook, was asked in BusinessWeek magazine, "What changes are on your radar for the year ahead in digital adverstising?"
Ms. Everson said, "I think the biggest shift we are going to see, which is not just a shift for 2015, is to people-based marketing. Until we had mobile, marketing was very much based on reaching mass audiences. Now people are in control of their content experience on their mobile device. They can choose which apps to download. They can choose where they get their news and their entertainment.
People are spending about 25% of their day on mobile devices, checking them over 100 times a day. And that is going to change not only marketing, but business completely."