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While healthcare price and quality transparency is critical to making better decisions, the “transparency” space has become increasingly “noisy” with virtually anyone with any information — regardless of validity, relevance, or even credibility — claiming to be somehow THE true “source”.

The lack of market transparency you describe is one reason free-market principles apply so poorly to our healthcare. This spills over to high-deductible insurance plans in that employees with “more skin in the game” are generally unable to make informed medical choices. The MRI example is an easy and obvious one, but more difficult to answer is whether the MRI is needed in the first place.

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