Ask a Las Vegas cab driver, 'What's the best show in town?' He will probably reply with something like this, 'Oh, Jay Leno! My wife and I just went to see him. He gives a special show for taxi drivers at two in the morning. Otherwise, we could never afford to go. Kenny Rogers does the same thing when he's in town.'
You wouldn't think that anyone as big in the entertainment field as Jay Leno and Kenny Rogers needs to give away their performances, but they do. Both realize that some of the best word of mouth advertising they could have would be taxi drivers raving about their shows.
If you could do just one thing to help your customer and your business, what would that be?
The short answer is to give more of what you have away. For the long answer, go to: https://www.LawofReciprocity.com