Women in Jeans

The Baby Boomer woman has gained the attention of the retail clothing industry.  Finally.

We're over 30 and approaching 60.  We're past pouring our bottoms into tight below-the-belt jeans or pretending miniskirts still accentuate the positive.

In the past five years, stores designed specifically for women in the 30-to-60 age range have popped up in malls and neighborhood plazas across the country.  More jackets. More layering. Trendy but not pop. Style and stretch. Professional yet relaxed. Casual with class. Soothing shopping with prompt personal service.

An almost slavish attention to customer service is as big a priority as the concept of ease in stylish garments.  Managers are on the sales floor, not in back offices.  Regular customers are greeted by name, asked about their family or work and guided to clothes fitting their personal taste.

Source: The Arizona Republic, October 8, 2005