Decision Making: The Confirming Evidence Trap

Researchers have identified a series of eight flaws in the way we think when making decisions. They are hardwired into our thinking process, so we often fail to recognize them. 

While we cannot entirely rid ourselves of them, we can learn to understand the traps and compensate for them.

The Confirming Evidence Trap

Leaders sometimes seek out information that supports their existing instinct or point of view, while avoiding information that contradicts it.  This trap affects where we go to collect evidence, as well as how we interpret it.

The Antidote

Don’t necessarily disregard the choice to which you’re subconsciously drawn, but make sure it’s the smart one.

• Check whether you’re examining all evidence with equal rigor.
• Ask someone you respect to play devil’s advocate.
• Be honest with yourself about your motives.  Are you really gathering information to help you make a smart choice—or are you looking for evidence that confirms what you already think and want to do?
• When seeking others’ advice, don’t ask leading questions that invite confirming evidence.