The formula for both personal and corporate success is:
Success = Human Capital (what you know and can do) X Social Capital (who you know and who knows you) X Reputation (who trusts you). That is why trust matters.
When we trust a person or organization, we assume that the benefits of our relationship with them will outweigh any costs to us. The willingness to ascribe good intentions to and have confidence in the words and actions of other people affects the way in which we behave toward others.
The importance of perception in the development of trust and mistrust cannot be overstated because our perceptions often turn into self-fulfilling prophecies. When we trust someone, we are more likely to overlook, forget or not recognize an actual breach when it occurs.
Since our decision to trust or mistrust is both a rational decision and an emotional reaction (one not only thinks trust, but feels trust), trust-building is critical to your personal effectiveness.
For more information on the Formula for Success, go to:
http://home.att.net/~coachthee
Have a great trust-building day!
John G. Agno
Certified Executive & Business Coach
