Your word has as much power as you give to it.
If you say one thing and do another, you dilute the power of your word. To empower your word, you must align your attention with your intention.
For example, if you are an incessant gossiper and want to stop gossiping, simply set your intention. If you find yourself lapsing, give no power to the unwanted behavior.
Every time you bring your attention to your intention, you amplify the power of your word. Your word has the power to change your life.
If it is love you want to express, set your intention to be more loving. Turn your attention inward, and recommit yourself to your spiritual intention: "I set the intention to be more loving in my speech."
Align your attention with your intention, and watch as the power of your word transforms every area of your life.
Source: Science of Mind, July 2003
The formula for success = your human capital (what you know) times your social capital (who you know) times your reputation (who trusts you).